In a little dorm room in Iowa, on December 21st, 2020, our founder made the bold decision of creating a beautiful brand and named it Fenity. The name itself represents seriousness, thought, intuition, intent and wisdom, which is what we try to reflect to our followers on a day to day basis. Through self-management, discipline and good faith, regardless of no prior experience in business nor fashion, Vlera transformed a little name into a family of now 200K members and a caring team that works hard every day to make a difference in the world. Our brand feels that experience is the greatest teacher, therefore our pride lies within our history. Every step we took became a valuable lesson, as our production transformed from common fashion into sustainable, self-produced creations. Knowing that the fashion industry is wide and endless, we find excitement on new challenges and use them to continue our transformation into a brand that inspires women all over the world.

Reconnecting with the inner feminine. Bringing out the elegance, gentleness and warmth of the feminine nature, our brand includes the individuality, fierceness and beauty alongside the rest. We believe in the beauty of duality, that everyone in this world has a place, a voice and a style. Our mission is to empower all the imperfections for we believe that imperfections make you perfect. As we’ve included sustainability in our production, focused our goal into decreasing women unemployment, and transform every experience into wisdom, we thrive to bring pride to the women of our beloved country, Kosovo, as well as inspire women all over the world, slowly building a community founded in one common love; fashion.

We welcome you to Fenity.

We believe in our dreams. It’s time you believe in yours.

We post all of our open positions in Linkedin.

Coming from a place where unemployment is particularly high, especially for women, we made it a mission to only hire women in our company. All our positions are local in Kosovo.